CNN News18

Doctor's Day and 'No Humour in Rumour' campaigns for a national newsroom.

For CNN News18, we created social campaigns with newsroom-grade responsibility: the Doctor's Day tribute honouring frontline PPE warriors, and the "No Humour in Rumour" campaign tackling misinformation.

Both campaigns proved that purpose-led brand work can carry a news network's authority into social feeds without losing its gravity.