Label Ridhaan

Branding and social storytelling for a handwoven clothing label.

Label Ridhaan celebrates handwoven Indian textiles. We built the brand identity and ran social media that treated every dupatta and weave like the craft object it is — rich product storytelling with festive and cultural moments woven through.

From Diwali collections to Human Rights Day films, the content kept the label's artisanal soul while building a consistent commercial presence on Instagram.