Roadtroopers

The 'Spot On' campaign — finding travel-worthy spots on every roadtrip.

Roadtroopers is built for people who think the journey is the destination. We created and ran the "Spot On" campaign — a social series exploring travel-worthy spots discovered on roadtrips — alongside their always-on social media marketing.

The campaign gave the community a reason to engage every week and positioned Roadtroopers as the brand that knows the road best.