FLCTD — UNIDO

A KPI-driven annual campaign for UNIDO's low-carbon innovation challenge.

The Facility for Low Carbon Technology Deployment (FLCTD) — a UNIDO initiative — needed its annual Innovation Challenge to reach the right innovators across India. We executed a KPI- and ROI-driven annual campaign covering the full funnel: awareness, application drives, webinars, workshops and winner announcements.

From submission-window countdowns to grant-winner spotlights, every asset was built to move a specific metric, and the campaign was reported against hard KPIs throughout the year.