Lenovo

Social campaign and content plan for the Vibe X2 launch.

For the launch of the Lenovo Vibe X2, we built the social campaign around the phone's signature layered design — "Get Layered" — and rolled it out across Facebook, Instagram and Twitter.

The engagement included a full content plan and social calendar for the launch window, with platform-specific creatives designed to make the layered form factor the hero of every post.